Get the Signal — the framework
Define the measure, read the constraint, choose an intervention, and check the result.
SPIIX / GET THE SIGNAL / THE FRAMEWORK
SPIIXSTRATEGIC
OPERATING SYSTEM
OPERATING SYSTEM
Get the
Signal.
Signal is the measure.
Get the Signal is how you read it and decide.
A framework for founders and growth leaders: define the measure, read the constraint, choose the intervention, and check the result. The SPIIX OS gives those choices owners, workflows, and a review cadence. Growth Ladders brings the whole body of work together.
08 CHAPTERSWORKED EXAMPLESILLUSTRATED FRAMEWORKSPDF INCLUDED
BUILT FROM OPERATING EXPERIENCE / NOT BORROWED CERTAINTY
14+Years across SaaS, startups & technology
$350M+Annual pipeline exposure at NTT DATA/Nexient
5+Regions across global marketing integration
4Acquisition-related outcomes
01THE FRAMEWORK / THE MECHANISM / THE WHOLE
Different names. Different jobs.
Get the Signal is not another name for the book. It is the framework within it. The OS is how that framework becomes repeatable work.
| Name | Meaning |
|---|---|
| Signal | A defined measure: what is counted, for which cohort, in what unit and window, and which decision it informs. |
| Get the Signal | The framework: define, observe, locate, decide, act, and read back. |
| The OS | The mechanism: owners, decision rights, workflows, tools, and review cadence that put the framework to work. |
| Growth Ladders | The entirety: the framework, operating system, ladders, playbooks, instruments, and principles — the SPIIX book. |
Inside the SPIIX operating guide.
Growth Ladders is the SPIIX book — the framework, the operating system, and the ladders in one volume. The Operators Edition adds playbooks, role tracks, and the diagnostic.
The OS — the framework in operation
Put the framework to work through owners, workflows, decision rights, and review cadence.
The blueprint
Move from diagnostic to durable execution with explicit exit tests.
Velocity — the math of pipeline
Read pipeline in dollars per day. Model the trade-offs.
Signal — defining and reading the measure
Specify the unit, cohort, and time window before interpreting the reading.
The engagement models
Choose diagnosis, ongoing operating judgment, or leadership development.
Operator principles
Use decision rules that survive changing channels and tools.
Glossary
Agree on the denominator before debating the number.
02 THE OPERATOR / WHAT LEADERS SAY
Steve is a seasoned growth and operations leader. He designs and executes strategies that drive measurable growth while optimizing the full marketing engine — email, paid media, social, and web — with rare discipline.
Jacob Bonta
Revenue Operations & Strategy Consultant
Steve pairs deep marketing operations expertise with genuine leadership. He collaborates across teams, removes friction, and consistently turns plans into shipped results.
Morgan McLintic
Firebrand — PR and Marketing Agency for Tech Brands
As VP of Marketing, Steve brought relentless focus to lead generation — always finding ways to improve on what came before. His energy and drive lifted the entire team.
Robin Foster Bectel
Senior Vice President, Public Relations at REQ
03GET THE SIGNAL / INSTANT ACCESS
Use the framework.
Read Growth Ladders.
Start with Get the Signal, see how the OS puts it to work, and read Growth Ladders — the SPIIX book. Use the live instruments and download that guide. Growth Ladders has its own book and reading path.
GROWTH LADDERS / THE SPIIX BOOK
STEVE PEELE II / SPIIX
STEVE PEELE II / SPIIX
04BEFORE YOU OPEN IT
Clear expectations.
Who is this for?+
Founders, growth leaders, and operators who need commercial decisions to connect to execution. The frameworks apply across motions; the right intervention depends on your context.
Is this a course or a sales deck?+
Neither. Get the Signal is a decision framework. The OS puts it into operation. Growth Ladders contains the full body of work. Engagement models are covered, with no obligation to engage.
Do the models predict my results?+
No. Every worked example is hypothetical. Instruments label the baseline, units, and assumptions. Use them to pressure-test a decision, then validate it with your own cohorts and economics.
What happens to my details?+
Your name, email, company, and role are sent through FormSubmit for email delivery to Steve and recorded for follow-up. Reading access is instant, even if delivery is delayed. Only the access flag is saved in your browser.
Can I keep a copy?+
Yes. Once inside, download the Growth Ladders PDF with the current instrument readings. A print-ready version is also available. Access on another browser requires this short step again.