Cincinnati, OH · Available for fractional & full-time leadership
I'm Steve Peele II — a growth marketing leader and operator with 14+ years connecting strategy, people, technology, data, creative, and execution for SaaS and tech companies.
14+
Years scaling SaaS & tech
$350M+
Annual pipeline supported
$8M+
Global budgets managed
4
Exit-related outcomes
Where I've done the work
Proven results
$350M+
Annual pipeline supported
5+
Regions integrated
25%
Faster campaign execution
Led the operating system behind global campaigns: processes, technology, data, and cross-functional workflows across more than five regions.
~400%
User growth
35%
CAC reduction
Zillow
Acquirer
Joined the founding team and helped build marketing operations through a major growth period and the company's acquisition by Zillow.
60%
More qualified leads
30%
Higher funnel conversion
Built and ran a rapid experimentation program across pricing, segmentation, and funnel stages — converting test velocity into qualified pipeline.
$6M
Incremental revenue
35%
Brand recognition lift
15%
Lower acquisition cost
Fractional VP: company-wide brand repositioning paired with paid-media rigor and retention programs that compounded revenue.
What I do
Positioning, segmentation, and go-to-market plans that connect product value to the customers who feel the problem most.
Full-funnel demand programs across paid, search, content, and lifecycle that compound instead of spiking.
The systems, data, and automation layer that makes reporting trustworthy and execution fast.
Building high-performing teams and aligning marketing, product, and sales around one revenue number.
Home / About Steve
I've spent 14+ years helping SaaS, tech, and growth-stage companies build the systems behind acquisition, retention, and revenue. I move between strategy, tools, data, campaigns, and people — and I'm comfortable doing the actual work.
I'm also a lifelong musician. Bands taught me most of what I know about teams, launches, and reading a room.
Ways to work with me
Strategic advisory, operating diagnostics, and mentorship for founders and leaders building a growth engine that has to hold up under pressure.
Explore fractional advisoryCompare a GTM audit, embedded fractional advisory, and private mentorship through one operating framework.
Compare engagementsGuitar for ColdHarbour and a long run with Vacillantes. Same discipline, louder — and open to collaborations, shows, and shop talk.
Explore the musicCareer track
Launch by NTT DATA(formerly Nexient)
Head of Marketing Operations & Global Integration Lead
06/2020 – Present
Amify
Fractional VP of Marketing & Organizational Repositioning Lead
01/2021 – 03/2022
Tixxy(Acquired)
Founder & Head of Growth
12/2020 – 12/2023
Buyside
Director of Platform Growth
05/2020 – 12/2020
Everything But The House(EBTH)
Digital Growth Manager
01/2020 – 05/2020
LinkedIn recommendations
"Steve is a seasoned growth and operations leader. He designs and executes strategies that drive measurable growth while optimizing the full marketing engine — email, paid media, social, and web — with rare discipline."
Jacob Bonta
Revenue Operations & Strategy Consultant
Worked with Steve on the same team
"Steve pairs deep marketing operations expertise with genuine leadership. He collaborates across teams, removes friction, and consistently turns plans into shipped results."
Morgan McLintic
Firebrand — PR and Marketing Agency for Tech Brands
Steve was Morgan's client
"As VP of Marketing, Steve brought relentless focus to lead generation — always finding ways to improve on what came before. His energy and drive lifted the entire team."
Robin Foster Bectel
Senior Vice President, Public Relations at REQ
Steve was Robin's client
"Steve is the rare marketing leader built for what's next — a strategic thinker whose command of modern marketing is heads and shoulders above the rest."
Dan Pesta
Narrative-Focused Communications Leader
Worked with Steve on different teams
"Steve's demand generation is equal parts art and science — sharp questions, deep listening to people and data, and relentless experimentation with new tactics and tools to drive better results."
Laurel Brunk
Content Strategist and Startup Ops
Worked with Steve on the same team
"Steve is a dynamic marketing technologist with an exceptional work ethic — equally strong setting strategy from 10,000 feet and rolling up his sleeves to implement it."
David Pearce
Head of Data & Analytics at Conveyor
Managed Steve directly
Whether it's a fractional engagement or a full-time leadership seat, let's talk about the number you need to hit.